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League of Live Stream Theater Uses LiveU Technology to Bring the Rent 30th Anniversary Concert to 70,000 Streaming Ticket Buyers Worldwide
Operating inside the Richard Rodgers Theatre presented connectivity challenges associated with the theater’s layout and heavy network congestion from thousands of nearby mobile devices. The production’s main control room was set up in a dressing room beneath the stage – an RF-dense environment crowded with wireless microphones – with only a limited Ethernet line available. There was also no time to test: the crew gained access to the venue the evening before and on the day of the show, with just a few hours to set up before arrival. The streaming workflow came together in roughly two weeks.
- The Main Broadcast: Delivering uninterrupted stage action to thousands streaming remotely and the cast members watching in the green room. Primary and backup LiveU units carried the full stage show from the under-stage control room to viewers streaming remotely
- The Basement Green Room: Roughly 25 feet below the streets of New York, a third control room produced the pre-show and fed it out of vMix through its own LiveU unit streaming exclusive interviews with cast members
- The Roving Camera: An LU900Q with LIQ followed the action everywhere – the street, the stage door, the red carpet, the lobby, and the deep-underground green room, where cellular coverage was extremely limited – and held a perfect signal throughout. The unit also served as the show’s on-air backup, ready to carry the entire performance if the main control room went down.
The Rent 30th Anniversary Concert demonstrates the powerful potential of a digital-first approach to live streaming theater performances. Live streaming extends access beyond the seating capacity of the venue. The expanded reach directly translated into real-world charitable impact increased by The Gates Foundation match. According to Broadway World, the overall benefit brought in approximately $4.5M in total donations – from ticket sales, streams, merchandise, and online giving. Viewers at home also got access that even ticket holders didn’t: red carpet arrivals, stage-door moments, and cast interviews from the green room delivered live and live-to-tape throughout the broadcast.
About LiveU
LiveU is the global leader in live IP-video solutions, transforming live video into real value. From breaking news and major sports events to enterprise communications and public safety, LiveU enables reliable and efficient live production and visual intelligence at scale. LiveU offers a comprehensive, modular IP-video EcoSystem spanning the entire live production workflow. Our solutions are powered by the resilient, low-latency LRT™ (LiveU Reliable Transport) protocol and further strengthened by LiveU IQ (LIQ™), which leverages AI‑driven connectivity for optimal performance. With a strong focus on automation, LiveU reduces manual processes to help organizations deliver innovative, story-centric live productions – streamlining scheduling, content creation, ingest and orchestration. Supporting digital‑first, hybrid and cloud‑based workflows, LiveU provides flexible, scalable and future-proof solutions that support remote productions, on-premises/cloud integration, and multi-platform distribution. Actus Digital, a LiveU company, and the value leader in its space, combines quality assurance monitoring and compliance logging in a unified, affordable Actus X platform. Trusted by over 5,000 customers in more than 150 countries, LiveU is an American company, headquartered in Hackensack, New Jersey, and a multi-award winner. For more information, visit www.liveu.tv, or follow us on X, Facebook, YouTube, LinkedIn or Instagram.
About the League of Live Stream Theater
The League of Live Stream Theater (LOLST) is a nonprofit organization that partners with Broadway, Off-Broadway, and regional theaters to bring live performances to audiences through professional streaming. Every partnership is built around the theater’s goals, including expanding access, reaching new audiences, supporting education, generating additional earned revenue, and preserving productions. LOLST provides the expertise, technology, and operational support to help theaters share their work beyond the venue. Learn more at lolst.org.