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    Embargoed NAB 2026 News Release
    News

    Embargoed NAB 2026 News Release

    09 April 2026

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    Dear editor,

    Please note the embargo date/time is Saturday April 18, 12pm PDT - not Wednesday.
    Many thanks,
    Kate

    PRESS RELEASE EMBARGO: Not for release before 12:00PM Pacific Daylight Time (PDT) on Saturday, April 18, 2026

    Calrec and Grass Valley unlock exceptional choice and flexibility for broadcasters with ImPulseV and AMPP integration

    The companies are building a strong broadcast audio technology roadmap to remove barriers to software-defined production. Global broadcasters will benefit from unprecedented flexibility with zero compromise on quality.
    NAB Show 2026, Las Vegas, April 18, 2026 – Calrec (Booth:C6907) and Grass Valley (Booth: C2408) are today announcing a long-term broadcast audio technology partnership at NAB Show 2026. The companies are combining their industry expertise to deliver a software-defined production environment that will see Calrec's ImPulseV virtual DSP software integrated with Grass Valley's AMPP cloud-native live production platform. The deployment will provide broadcasters with a unified environment for managing live broadcasts.
    Coupling Grass Valley’s leadership in video production with Calrec’s trusted broadcast audio expertise, ImPulseV, strengthens audio workflows within Grass Valley’s AMPP market leading Ecosystem. The partnership provides all the benefits of close integration and orchestration with proven applications from renowned broadcast partners on a single platform. Calrec’s pathway into AMPP OS will start with AMPP Control integration and evolve towards a fully native ImPulseV application running on AMPP.
    The collaboration strengthens AMPP's tier 1 audio capabilities alongside its tier 1 video production strengths, creating a single platform for high-end live productions. The partnership reinforces the industry’s direction for software defined production, open standards and collaboration as the drivers of innovation. As hybrid workflows continue to develop, the partnership gives broadcasters the confidence to define and scale their own infrastructure requirements, and to fully utilise their resources.
    Sid Stanley, Managing Director at Calrec says, “We are delighted to be partnering with Grass Valley, an organisation that shares our belief that innovation, people, and technology define the future of our industry. In today’s fast-moving production landscape, strong solutions and trusted collaborations are more critical than ever.
    “Our virtual ImPulseV technology, combined with the Grass Valley’s AMPP Ecosystem, creates a powerful proposition, uniting best-in-class solutions to give broadcasters the freedom to build, scale, and adapt without compromise. This marks the next evolution of Calrec’s strategy, empowering our customers with true choice, flexibility, and control in a software-defined world.”
    Stanley continues: “As our industry transforms, the need for agile, scalable, future-ready solutions has never been greater. Together, Calrec and Grass Valley are setting a new standard, combining cloud, virtualisation, and multi-vendor integration into one seamless ecosystem for next generation production.
    “The introduction of ImPulseV into this ecosystem is a key milestone, enabling customers to deploy everything from micro-control rooms to global production environments with speed and precision - shaping infrastructure around their needs, not the other way around.
    “This is not just an important announcement for today, but a meaningful step towards the future. Both Grass Valley and Calrec are deeply committed to continuous innovation and investment - because in a world moving this fast, standing still is not an option.”
    Adam Marshall, Chief Product Officer at Grass Valley, says, “With the integration of Calrec’s ImPulseV into AMPP, we are extending the power of software-defined production with tier-one audio workflows. Media organizations can now deploy premium audio capabilities in a fully software-defined environment while maintaining the quality, responsiveness, and familiar operator control expected for high-value live production. Whether on-prem, in the cloud, or across hybrid environments, it all operates within a single, unified platform”
    Freedom without compromise
    As media organisations increasingly look to consolidate their technology stacks and reduce operational complexity, audio has remained one of the most challenging workflows to virtualise – without compromising quality, latency or the operator experience.
    The cohesive Calrec ImPulseV and Grass Valley AMPP integration is designed to meet these challenges, delivering:
    • Common orchestration
    • Shared control
    • Scalable infrastructure
    • Cloud and on-prem flexibility
    • Elastic resources aligned to live production demands
    • A modern, software defined architecture designed for long-term flexibility
    "We are giving broadcasters maximum flexibility in how and where they deploy their audio production; without forcing them to choose between functionality, quality and control," adds Stanley.
    Virtualisation with purpose – zero limitations
    Calrec's ImPulseV creates flexible workflows across COTS hardware, public and private cloud, existing processing hardware and distributed resources, contributing to an efficient, flexible hybrid production environment. ImPulseV is part of Calrec's Ecosystem, powered by True Control 2.0, which unifies the company's high-end control surfaces with remote production capabilities. Broadcasters can use True Control 2.0 to manage up to five Calrec consoles or processing cores simultaneously.
    By integrating ImPulseV with AMPP, broadcasters' flexibility to manage their assets is further expanded. One control surface can adapt – without loss of quality – to local, cloud and remote productions.
    Both ImpulseV and AMPP provide OpEx based deployment models, enabling broadcasters to expand event coverage. The integration delivers audio capabilities that scale, without compromising the operator experience.
    Calrec is exhibiting at the NAB Show on Booth C6907, and Grass Valley is on Booth C2408. The integrated ImPulseV and AMPP workflow will be demonstrated on the Grass Valley Booth C2408.
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    Follow the link to download high res images:
    https://drive.google.com/drive/folders/1uJDVjKAnm3ZvpyBNHFd518prcPvH3MRb?usp=sharing

    About Calrec Audio Ltd.
    For 60 years and counting, the world's most successful broadcasters have relied on Calrec, who continue to provide help as the industry adapts to changing viewing habits and commercial environments. This support comes in many forms, including achieving efficiency with remote broadcasting, saving money with virtualised production, and providing a range of options from proprietary systems like Hydra2, IP connectivity with ImPulse and ImPulse1, audio mixing in the cloud with ImPulseV and more control with True Control 2.0. Calrec’s consoles include the award-winning IP-native Argo M, Argo S and Argo Q configurable control surfaces, Type R which can adapt to a variety of requirements including virtualised workflows, the compact plug-and-play Brio, the powerful Apollo, intuitive Artemis, and straightforward Summa. For future-proof innovation, flexible working, integrated networks, and reliable audio, Calrec has it covered. Learn more at calrec.com.

    About Grass Valley
    Grass Valley empowers over 90% of the world’s top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows. With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need – from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences. With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution. 
    Learn more at www.grassvalley.com

    Agency Contact:
    Kate Ford
    Phone: +44 (0)77409 48065
    Email: kate@jumppr.tv 

    Calrec Audio Contact:
    Alexia El Merhebi, Marketing Manager 
    Phone: +44 (0) 1422 841337 
    Email: Alexia.ElMerhebi@calrec.com 

    Grass Valley Contact:
    Bénédicte Fauveau, Media Relations & External Comms 
    Email: benedicte.fauveau@grassvalley.com

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