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    NEWS RELEASE
    News

    NEWS RELEASE

    04 March 2026

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    Press contacts: 
    Joyce Essig (Americas) 
    201-906-9367 
    joyce@liveu.tv 

    Kate Ford (Int’l) 
    +44-7740 948065
    kate@jumppr.tv

    LiveU Marks First Large-Scale Global Deployment of AI-Driven LIQ™ at Winter Games

    Achieved over 36% increase in bitrates for premium quality coverage
    Hackensack, NJ – March 4th, 2026 – LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ™) technology at a global, multi-venue sporting event, setting a new benchmark for resilient, high-quality IP contribution at the Winter Games.
    Broadcasters relied on LIQ to dynamically manage connectivity in some of the most demanding live production environments – from crowded arenas to remote mountain venues. Around 60% of supported sessions were transmitted using LIQ, achieving over 36% higher average bitrates and enabling consistent 4K and HDR coverage, at scale. Broadcasters were able to confidently rely on IP contribution as a primary workflow, supporting both traditional broadcast and digital-first distribution strategies.
    More than 980 LiveU units were deployed by broadcasters from 37 countries, delivering over 15,000 hours of live broadcast and a total of 134TB of live video across nearly 12,000 live sessions, underscoring the industry’s accelerating shift toward IP-based production models.
    Unlike traditional IP bonding, LIQ uses AI-driven predictive congestion management and real-time network analysis to optimize transmission paths dynamically. This capability is particularly critical at major global sporting events, where thousands of competing devices, fluctuating network conditions, and geographically dispersed venues can challenge transmission stability. By anticipating network congestion and adapting in real time, LIQ enables broadcasters to maintain premium video quality even in highly complex, bandwidth-constrained environments.
    “The Winter Games marked a pivotal moment for LiveU,” said Ophir Zardok, Head of Sports Strategy & Business Development, LiveU. “This was the first time LIQ was deployed across a global sporting event of this magnitude. The results validated our vision for AI-driven connectivity – delivering significantly higher bitrates while maintaining rock-solid resiliency across thousands of live transmissions. For broadcasters operating in remote, high-density and multi-venue environments, that level of performance changes what’s possible.”
    Cloud and remote production workflows were used by rights holders and broadcasters to centralize operations and streamline multi-platform distribution. Solutions including LiveU Studio, LiveU Matrix and LiveU Record supported flexible production models while reducing on-site crew requirements. LiveU’s on-site and remote support teams ensured seamless deployment and operational continuity throughout the event.
    Austria’s national public broadcaster ORF deployed 23 LU800 units across Milan and Cortina, equipping 17 camera crews positioned throughout northern Italy. LiveU's longstanding local partner, ETAS High-Tech Systems GmbH, provided the units and the local support.
    Christian Zettl, TV Production Manager at ORF, said, “The LiveU deployment gave us maximum flexibility and optimal conditions for bringing the Olympics into our viewers’ living rooms as comprehensively as possible, while also contributing to significant savings in production costs. We primarily used the LU800 units for interviews and playouts, but also for transferring our footage from helmet cameras and for broadcasting scheduled interviews with up to three cameras.”
    “What we’re seeing is a fundamental acceleration toward intelligent, IP-based production,” Zardok added. “Broadcasters are no longer asking whether IP can handle premium live sports — they’re asking how far they can scale it. As we look ahead to the upcoming world football championship in the Americas, we expect this momentum to grow significantly.”
    ENDS

    About LiveU
    LiveU is the global leader in live IP-video solutions, transforming live video into real value. From breaking news and major sports events to enterprise communications and public safety, LiveU enables reliable and efficient live production and visual intelligence at scale. LiveU offers a comprehensive, modular IP-video EcoSystem spanning the entire live production workflow. Our solutions are powered by the resilient, low-latency LRT™ (LiveU Reliable Transport) protocol and further strengthened by LiveU IQ (LIQ™), which leverages AI-driven connectivity for optimal performance. With a strong focus on automation, LiveU reduces manual processes to help organizations deliver innovative, story-centric live productions – streamlining scheduling, content creation, ingest and orchestration. Designed for digital-first and cloud-based workflows, LiveU provides flexible, scalable and future-proof solutions that support remote productions, on-premises/cloud integration, and multi-platform distribution. Actus Digital, a LiveU company, combines quality assurance monitoring and compliance logging in a unified, affordable Actus X platform. Trusted by over 5,000 customers in more than 150 countries, LiveU is headquartered in Hackensack, New Jersey. For more information, visit www.liveu.tv.

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