NEWS RELEASE

30 September 2025

Press contacts:
Kate Ford (Int’l)
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kate@jumppr.tv

Joyce Essig (US)
201-742-5229
joyce@liveu.tv

EuroLeague Levels Up its Social Media Coverage For its New 2025-26 Season with LiveU

The top European basketball league chooses LiveU’s cloud-based remote production solution for engaging Gen Z audiences

Hackensack, NJ, September 30th, 2025 – EuroLeague, the pan-European premier men basketball competition, is ramping up its social media activities for its new season in collaboration with LiveU, the leader in IP-video solutions. To further grow the sport’s appeal to younger audiences, EuroLeague is increasing its real-time video content creation for its millions of followers.

EuroLeague will produce a wide variety of content with LiveU in the highest quality and in a scalable way. With the new season kicking off today, the EuroLeague will deploy LiveU technology for the first time in Dubai where Dubai Basketball will meet Partizan Mozzart Bet Belgrade. Multiple components from the LiveU EcoSystem will be implemented, spanning LiveU's live transmission, production and distribution solutions.

With a total of 20 basketball teams from multiple countries competing in the new season, EuroLeague plans to utilize LiveU’s award-winning products and services for various games and in different cities throughout the upcoming months. Combining LiveU’s field-proven portable video encoders with the cloud-native LiveU Studio production service, the EuroLeague’s content creators can receive exclusive behind-the-scenes footage from any basketball arena via the cloud. As part of a fully integrated solution and seamless workflow, they are also able to produce their content in real-time from the comfort of their Barcelona headquarters or any other remote workplace.

Out in the field, the setup is simple and straight forward whereby the camera operator can connect their cameras to a portable LiveU LU800 encoder and start the transmission within seconds. The mobile setup enables the field crews to move around freely in the EuroLeague host cities and keep up with the speed. Leveraging LiveU's resilient cellular bonding technology, underpinned by its LRT™ (LiveU Reliable Transport) protocol, the live camera signal is reliably delivered to a cloud server where it is immediately available for editing in LiveU Studio. Controllable from any web browser, LiveU Studio allows EuroLeague to add graphics dynamically and publish the program feed live on any social media platform with just a few clicks.

“LiveU technology gives us the flexibility to go live from any EuroLeague city without having to travel with heavy equipment or set up a temporary production facility on-site. Our content creators can venture out in the cities where the rivalry series games take place and stream rough, authentic content – adding the street credibility and the behind the scenes access that our fans want to experience on a live basis,” stated Julien Segui, EuroLeague Basketball Head of Content. "At EuroLeague, we see ourselves as the world’s most passionate basketball league, and we have countless exciting stories to share. We’re thrilled to start creating content with LiveU, enhancing direct interactions with our digital community, where fans can have direct interaction."

“Nothing compares to the thrill of 'Live'. Creating a shared fan experience, EuroLeague lets fans witness the action right when it happens – no matter where they are based or where their favorite team is playing,” added Ophir Zardok, LiveU’s Head of Sport Strategy and Business Development. “Our technology is being deployed by the world's top leagues and we are thrilled to welcome EuroLeague to our global userbase. With LiveU technology making its debut in the competition, we are paving the way for future cooperation and more generations of enthusiastic basketball fans to come.”

Photo: attached
Photo credits: EuroLeague

ENDS

About LiveU
LiveU offers a set of high-quality IP-video solutions for any live production – the LiveU EcoSystem. Built on its open, adaptable platform, the LiveU EcoSystem adds efficiency and shortens workflows across the entire video production chain, from contribution and production to distribution. Through innovative story-centric workflows, we help customers share their stories with a global audience in the most dynamic and engaging way. At the core of our EcoSystem lies LRT™ (LiveU Reliable Transport), LiveU's pioneering protocol for IP bonding and wireless connectivity, ensuring rock-solid resiliency and low latency from any location.

Our rich portfolio ranges from our portable multi-cam/compact 5G encoders for live transmission to next-gen cloud ingest, digital production and global distribution solutions. Customers can go live from anywhere with our advanced, network-agnostic connectivity solutions – combining cellular (including private 5G), fiber and satellite. With over 5,000 customers in 150 countries and world-class customer support, LiveU’s technology is the solution of choice for global broadcasters, sports, public safety and other organizations.

LiveU is a multi-award winner, including Frost & Sullivan for global product leadership and Technology & Engineering Emmy® Awards. LiveU is an American company, headquartered in Hackensack, New Jersey, USA. For more information, please visit www.liveu.tv, or follow us on X, Facebook, YouTube, LinkedIn or Instagram.

About EuroLeague
Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the Adidas NextGen EuroLeague.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.