Jump Fact Not Fiction Press Release

16 April 2025

Jump Announces Film Publicity Project for Fact Not Fiction Films’ New Feature Length Documentary ’Our Journey with Lobular Breast Cancer’

Jump will drive publicity for this incredibly important film which documents the Lobular Moon Shot Project’s campaign to lobby the Government for £20m to fund a vital Invasive Lobular Cancer research project led by the Manchester Breast Centre

London, 16th April 2025 – Jump, a communications agency that provides bespoke PR, marketing and creative services to companies across the M&E industry, is today announcing a film publicity project with Fact Not Fiction Films to promote its new documentary film ‘Our Journey with Lobular Breast Cancer’. The full-length feature highlights the Lobular Moon Shot Project’s (LMSP) two-year campaign to try to secure £20m of government funding for a critical five-year Invasive Lobular Cancer (ILC) research project, which is being spearheaded by Professor Rob Clarke, Professor of Breast Biology at the University of Manchester and Director of Manchester Breast Centre (MBC). The film’s premier will screen in London, on Tuesday 24th June 2025.

The LMSP campaign is very close to Jump Director Kate Ford’s heart. She was diagnosed with ILC in January 2023 and has been in remission for the past 18 months. Ford, whose story features in the film, has worked closely with LMSP Founder Dr Susan Michaelis and a small team of female volunteers who are lobbying the Government and helping to raise awareness of the disease.

“22 women are diagnosed with ILC in the UK every day,” says Ford. “It’s a significant number but we’ve been forgotten by the Government and the health sector; ILC is underfunded, under researched and has no specific treatment. This needs to change, the Government must provide the £20m needed to fund Manchester Breast Centre’s vital research project. More than half of the 650 elected MPs in the House of Commons have pledged their support to LMSP, what’s urgently needed now is for Secretary of State for Health and Social Care, Wes Streeting to give the green light.

“I’m honoured that Jump can assist with publicity for the film, which highlights the urgency of this unmet clinical need and the difficulties ILC patients like me, and many others face.”

Tristan Loraine, Founder of Fact Not Fiction Films and the Producer and Director of ‘Our Journey with Lobular Breast Cancer’ adds, “We need this film to be seen far and wide, so more people have a clearer understanding about this disease. What if your mother, daughter, sister or friend was diagnosed tomorrow? As it stands, they will not receive treatment that is specific to the unique biology of ILC. With £20m funding from the Government and an accelerated moon shot approach by the Manchester Breast Centre we will be closer to putting right a terrible wrong that affects so many women in the UK and around the world.”

Jump is providing Fact Not Fiction Films with a tailored publicity project to reach B2B and B2C media across target markets.

An eighth of the project fee has been donated to the Manchester Breast Centre as part of Jump’s impact campaign.

Image Caption: Dr Susan Michaelis filming a scene for documentary film ‘Our Journey with Lobular Breast Cancer’ with Former Secretary of State for Health and Social Care, The Right Hon Victoria Atkins

Link to high res image:
https://drive.google.com/drive/folders/1S_IfOxOHGY4FxJqN49ih1e68OYIQS_fm?usp=sharing

About Jump:
Jump is a boutique communications agency delivering tailored PR, marketing, social media, and creative services to M&E companies worldwide. As a supporter of the Better Business Act Coalition, we promote business accountability for social and environmental impact.
www.jumppr.tv

About Fact Not Fiction Films:
Fact Not Fiction Films, established in 2006, is an award-winning film and documentary production company based in West Sussex, England. The company specialises in corporates, documentaries and feature films exploring matters of significant public interest. It combines passion and experience with high-end technical camera equipment to produce films ranging from corporate, broadcast and theatrical release standards. The company’s mission has always been to produce captivating and compelling films that highlight key issues and make a difference in society.
www.factnotfictionfilms.com

About Lobular Moon Shot Project:
The Lobular Moon Shot Project was set up in 2023 to secure research funding for Invasive Lobular Breast Cancer, so the biology of the disease can be much better understood. This is a vital next step to getting the specific treatment needed for ILC to improve outcomes. As well as fundraising activities, the Lobular Moon Shot Project seeks to galvanise political support to ensure vital research funding is made available by Governments, specifically for ILC. There are pockets of research going on globally but what is needed is a major research project estimated to cost UK£20 million over 5 years. ILC has not been priortised as it should have been in the past, especially considering 1000 people a day (22 a day in the UK) who are diagnosed with the disease. It now needs a Moon Shot style approach to move our understanding of the disease forward at a much greater pace.
www.lobularmoonshot.org

Jump PR Contact:
Kate Ford
+44 (0)7740948065
kate@jumppr.tv

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Dr Susan Michaelis (right) filming 'Our Journey with Lobular Breast Cancer' with Former Secretary of State for Health and Social Care, The Right Hon Victoria Atkins .jpg

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